The Impact of Cloud Computing on E-Commerce Scalability and Personalization

Abstract

Cloud computing has revolutionized e-commerce by enabling unparalleled scalability and personalization. By leveraging the dynamic resource allocation capabilities of cloud platforms, e-commerce businesses can efficiently handle fluctuating traffic, ensuring optimal user experiences. Cloud services also facilitate data-driven personalization, allowing businesses to analyze consumer behavior in real-time and deliver tailored recommendations. This paper explores the transformative impact of cloud computing on e-commerce scalability and personalization, highlighting its role in driving operational efficiency, enhancing customer satisfaction, and fostering innovation. Challenges such as data security, latency, and compliance are also addressed, emphasizing the need for strategic adoption and robust cloud management frameworks.